Our first foray into customer surveys provided fascinating insights into their use/non-use of news commenting systems, universally poor experience, desire to share news and product discovery opportunities.

A quick bit of demographics of our initial survey group of 41 people:

Average age 35  |  >50% consider themselves “early tech adopters”  |  36% are women and 63% are men  |  100% read news online

Our snap analysis:

  • People want to discuss and share news
  • They universally deride the current news comment forums as “the Vietnam War of the Internet” and “the lint trap of society”
  • However, they want to share and discuss outside their existing social networks
  • Therefore, the subset of news consumers who are technologically savvy are increasingly frustrated with the experience and are eager for a platform to have/share civil, insightful conversations with others on current events