Apparently, there’s no kiddie pool for budding entrepreneurs. It’s cannonball into the deep end or be the weird kid with the water wings and goggles clinging to the edge.

Our first e245 assignment required a fairly rigorous exploration of our customer acquisition-focused structure. The template is from the Osterwalder Business Model Canvas, a process to visualize the nine most essential components of a fledgling business: customer segments/relationships, value, channels, revenue streams, resources, key activities, partnerships and cost structures.

The exercise was challenging and at times frustrating — probably more so as we’re still honing our product idea to improve news commenting systems within an uncertain resegmented market.

Next up: Testing our assumptions by interviewing potential users, news site partners and advertisers.